In a land of purity – pure air, pure water, pure vegetation – a luxury design hotel has opened its doors. With a commanding presence in the oldest postal code of Reykjavík, 101 hotel neighbours the city’s administrative buildings and the Icelandic opera house. The 101 hotel communicates refined elegance, a stylish sense of comfort pervading throughout. The highlight of the decor, however, will be the guests themselves. Whether you are drawn to Reykjavik for business or pleasure, 101 hotel is purely about you. The hotel is a lightning rod of Iceland’s new appeal to world travellers. The first boutique hotel in Iceland is owned by design and gallery owner Ingibjörg S. Pálmadottir. She has used grays, black and white, clean lines and well-placed local art works to convey pure Nordic coolness. Keeping you warm are heated oak floors, a lounge fireplace, a popular bar and the jacuzzi and sauna. The hotel's beating heart is the casual restaurant and the narrow bar with high walls and a glass ceiling where hamburgers with cheese and fashionable dishes sit side by side on the menu and all for a really reasonable price. The restaurant is one of the trendiest places in town and serves delicious food, featuring a combination of modern Icelandic and international cuisine, with Indian influences. The kitchen is open from 07:00am until 11:00pm. Breakfast is served from 07:00 – 10:30am and until 11:00am on weekends. The bar is open until midnight on weekdays and 01:00am on weekends. All Standard rooms feature a queen-size bed and the bathrooms have a big walk-in shower. The view is either of the harbour or of the white art wall. All rooms have access to a high-speed internet connection, free of charge. Please note that there are no twin beds available.

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